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Setas Selectas — Visual Identity

Setas Selectas presents mushrooms as gourmet products through a visual identity inspired by haute couture. The concept draws a parallel between the way fungi dress the natural world and the detail, texture and elegance of fashion.

Year: 2025
Company: Setas Selectas
Location: Peru

GastronomyFungiHaute CoutureNature Dressed by FungiVisual Identity

FUNGIGastronomy

COUTUREVisual inspiration

NATURECentral concept

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“Fungi dress nature in their own way.”

Puts fungi at the heart of a distinctive gourmet brand.
Connects their natural forms and textures with the visual language of haute couture.
Builds on the idea of fungi “dressing” nature.

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