COASTER — Immersive roller coaster experience museum
A visual identity concept for an immersive museum experience inspired by the speed, movement and excitement of roller coasters.
- Year
- 2022
- Company
- Coaster
- Location
- Spain
Brand IdentityArt DirectionGraphic DesignVisual System
VISUAL IDENTITYBranding project
IMMERSIVE MUSEUMExperience design
ROLLER COASTERCore concept
“The ride begins before the first drop.”
- A visual direction that presents the museum as an experience to step into, not just a place to visit.
- The speed, movement and anticipation of a roller coaster, translated into a distinctive visual language.
- An identity that feels energetic, immersive and instantly recognizable.
- Designed to guide visitors from the first impression to the museum itself.
- Excitement balanced with clarity, so the brand stays readable and consistent everywhere it appears.
