Nexo — Visual Identity for Event Experiences
A contemporary visual identity for Nexo, a brand built around event experiences. The visual direction brings together modern branding and a brutalist influence.
- Year
- 2026
- Company
- Nexo
- Location
- Peru
Event ExperiencesVisual IdentityBrutalist DesignModern BrandingNexo
Nexo plans and produces events around one central idea: connection. Its name refers to the link between people, spaces, moments and experiences, the point where different elements come together to create something memorable.
The geometric shapes grow out of the idea of Nexo as a system of connection. Every event is made of parts that must come together coherently: a clear direction, a human connection and a solid structure. The triangle, circle and square stand for these three pillars and become the brand’s modular visual language.
“Bringing people together through experiences.”
- A bold, contemporary direction for an events brand.
- A brutalist influence gives the identity a strong character.
- Built on the connection between the brand and live experiences.
