L’Estruch 2023 — Event Programming
A contemporary visual identity for L’Estruch’s 2023 event program, mixing the raw visual language of graffiti with the refinement of serif typography. Old and new meet, bringing street energy and classical forms together in print, on social media and outdoors.
- Year
- 2023
- Company
- L'Estruch
- Location
- Spain
Art DirectionEditorial DesignTypographyPoster DesignSocial Media DesignMockup Presentation
2023Contemporary performance program
SEPTEMBER–DECEMBERFour months of programming
5 TOUCHPOINTSBooklet · Posters · Instagram feed · Stories · Outdoor installation
“Old forms. New energy. One stage.”
- Narrow margins recall traditional book layouts, while wider ones give the information a more open, contemporary feel.
- Serif typography and graffiti-inspired elements bring classical and street languages together.
- Shifts in margins, spacing and hierarchy create contrast and a changing rhythm through the program.
- The dialogue between old and new runs across the booklet, posters, social media and outdoor pieces.
